Pink is Powerful!

Posted by Kristin Ellsworth on 18th Aug 2019

Pink is Powerful 

It wasn’t until my first daughter was born that I realized how early color stereotypes can begin affecting children. I dressed my eldest daughter in Baby Gap, which back then sold mostly blue jeans, blue jumpers and blue dresses. It was remarkable to see how comments from strangers were affected by the color of clothing my daughter happened to be wearing. When she was dressed in blue, many of the comments were about how strong or smart “he” was. When she wore pink, they often talked about what a beautiful or sweet baby she was. My girls are all these things and more. It's astonishing to see how a simple color change can effect people’s perceptions of such a young child.

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As my daughters grew older, they had a rainbow of colorful clothes. It was my goal for them to find their own identity without the influence of a lot of media. When it was imperative for my youngest daughter to wear glasses to improve her vision, she decided one day that, “Princesses don’t wear glasses.” It was at that moment that I decided to create an adventurous, heroic and age-appropriate princess who just happens to wear glasses and her favorite color (pink).

In Princesses Wear Glasses, the princess saves the day and helps redefine what it means to wear glasses. Our stories and products are not about the way a child looks from the outside— it’s what they have on the inside. It is about what they can see and what they can do. It is about their ability to go on adventures, take risks and help someone in need. 

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Pink makes you want to party with balloons and streamers.

It always gives you a case of the screamers.

It’s jumpy and it’s pumpy and it makes you want to play.

If you’re with pink it’s going to be a happy day!

Anne E, Grade 3

Since 2010, Peeps Eyewear has been on a mission to provide high quality eyewear, empower children to love their glasses and increase awareness about the importance of early child vision health.


Peeps Eyewear is designed so that a child can be the hero of the story, wearing their glasses. Be a part of our Facebook community or learn more about our products and the work we do at Peeps Eyewear.

Kristin Ellsworth is the founder of the social enterprise Peeps Eyewear and is an Executive Board Member of Prevent Blindness Wisconsin. She is also the co-founder of the Great Glasses Play Day.